ASOS is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
Who we are.
We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be.
Choice for all
Our audience (AKA you) is wonderfully unique, and we do everything we can to help you find your fit. We offer our ASOS Brands in more than 30 sizes – and we’re committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you.
Body positivity
It’s important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with more than 200 models to represent our audience. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here. Our models are part of the ASOS family and we support them by following a Model Welfare Policy.
ParalympicsGB partnership
We’re more than honoured to be an official partner of the British Paralympic Association, providing the ParalympicsGB team with their formal and ceremonies outfits. Creating bespoke collections that meet the athletes’ needs, as well as making them look and feel great, is a privilege and has improved our learning about designing adaptive clothing.
ASOS Marketplace
You know that satisfying feeling when you stumble across an incredible vintage boutique, or uncover an amazing independent brand, before everyone else? Yeah, we love that too. That’s why we created ASOS Marketplace in 2010. The team seeks out the best fashion start-ups, so you can shop one-of-a-kind finds all the time.
ASOS Foundation
We set up the ASOS Foundation because we believe everyone deserves access to the same opportunities. It achieved full charity status in 2013 and provides infrastructure, training and support to enable disadvantaged young adults to reach their potential. Our mission is to inspire young people to break down barriers and, ultimately, to achieve amazing things. We have so many experts in fashion and tech who love to pass on their talent through the Foundation – it’s one of our favourite parts of being ASOS, and we hope we can change lives.
