Hi! We’re Cider.
We make everyday statement pieces for everyone, everywhere.

Cider was founded in 2020 by four friends who wanted to build a fashion brand that celebrates happiness in the mundane. Like the drink we’re named after, Cider is bubbly, sweet, and has just the right amount of sass. It’s also perfect for fun gatherings, like sipping cider with your besties at a neighborhood bar or just lounging at home. That’s why we like to think of ourselves as your closet’s happy hour. Ready to hang with us?

Our Design Inspiration
Cider’s design origin is not linked to one city, but many. We are a global fashion brand inspired by the vibrant and diverse street styles of New York, Los Angeles, Paris, Shanghai, and Seoul, where our Creative Director has lived and traveled extensively. In today’s age of global connectivity, cultures and identities mix and mingle. Cider reinterprets styles in a new, global way, offering a unique fusion of borderless aesthetics.

Our Home
We’ve chosen to make Los Angeles our home, where the sunny, carefree atmosphere and diverse culture provide the perfect backdrop for our brand’s emphasis on good vibes and inclusivity.

How We Do It
At Cider, we operate on a “smart fashion” model where we only produce what we know our customers want. When we release new styles we adjust production in real time, using direct feedback and insights from our customers.

This means we don’t produce large quantities of clothes that may not sell like traditional fashion companies, allowing us to deliver fashion more quickly, affordably, and with less waste.

With the Future in Mind
We’re committed to decreasing our environmental impact. Whether that’s using biodegradable packaging, or creating clothes with recycled fabrics, every small step creates a positive impact on the environment.