We are a global family of brands and businesses. We make it possible for customers around the world to express themselves through fashion and design in a sustainable way.

Our brands and business ventures
H&M Group is a global fashion and design company, with over 4,000 stores in more than 70 markets and online sales in 60 markets.

All our brands and business ventures share the same passion for making great and more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group – all to offer our customers unbeatable value and to enable a more circular lifestyle.

This is our way
We are committed to meeting all external regulations where we do business and to doing the right thing. Acting consistently and with a strong ethical compass is vital if H&M Group is to continue being a trusted company and partner, a company that is valued by customers, respected by society, and for which we are all proud to work.

The “Our way” document sums up H&M Group’s culture, values, policies and guidelines. It defines who we are, what we do and how we do it.

Our sustainability strategy
H&M Group’s vision for sustainability is to lead the change towards a circular fashion industry with net-zero climate impact, while being a fair and equal company. We work according to our sustainability strategy produced jointly with external and internal experts. Our sustainability work spans the entire value chain, focusing both on our own operations and, together with other stakeholders, the industry in general.