Samsung Introduces Latest Home Appliance Lineup
Three events within 24 hours take place in Seoul, Paris, New York City showcasing new kitchen and living appliances for each distinct market Samsung Electronics today showcases its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI,’1 which takes place in three locations — Seoul, Paris and New York City. Samsung shares its vision for how connectivity amongst them can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerator, induction range and laundry machine, Bespoke appliances become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings. “Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.” Bespoke AI Appliances Sync To Create New Experiences in
